MassageLuXe® is a pioneer in wellness membership franchises and strives to be the best by offering our clients multiple levels of massage choices. We consistently work to deliver the highest quality services to our clients in the massage membership business by hiring the most qualified massage therapists and finding future franchise owners who share our passion and vision. Some Advantages of Becoming a MassageLuXe Franchise Owner:
A membership-pricing model shaped over 15 years through successful experiences in our tanning and fitness affiliates drives MassageLuXe spa revenue. Designed to encourage ongoing client participation and visits, create steadier, more predictable sales cycles and reduce administration and billing time. This unique model, with multiple membership levels, ties the clients’ massage or facial session quality, therapist and esthetician compensation and total spa revenue together. The MassageLuXe labor model provides massage therapists with a defined career by increasing compensation opportunities and continuing education and resulting in superior employee recruiting and retention. The 5-STAR MassageLuXe Customer Service model, developed from our experience in the beauty, fitness and tanning businesses, combined with our array of therapies and specialty massages, creates additional opportunities for revenue growth and higher customer retention and referral rates. In addition to the massage services membership fees, MassageLuXe owners can develop additional revenues through gift cards and gift certificates, retail sales of massage, and special events.
The experts at MassageLuXe will help guide you through all phases and details of building and opening your new spa location. The Development Team, consisting of professionals with extensive practical experience in commercial real estate, financing, construction, demographics research, site analytics, lease negotiation and retail store build-outs will assist you and provide you with the tools, information, guidance and support needed to get your MassageLuXe massage therapy business up and running. You will also be provided with MassageLuXe’s comprehensive site development manual that includes a variety of floor plans for space planning, detailed architectural and construction drawings, finish standards and specifications. It also provides details on installation, equipment, turn key fixtures and standard contract and lease documents specific for MassageLuXe businesses and their construction.
The most important part of owning your own day spa business is getting your customers and keeping them. MassageLuXe’s marketing and advertising support is comprehensive and begins the moment you start your site selection. We will begin to develop your pre opening grass roots program along with the grand opening plan and business launch. All marketing and advertising materials are professionally developed and designed to appeal to targeted clients and demographics. Specific marketing tactics include: local promotional programs, print media, special event sponsorships, direct mail marketing, social media, public relations and in-store and email campaigns. As a MassageLuXe owner, you have access to all of these original, cost effective and proven programs designed to attract clients and establish a strong referral network.
MassageLuXe will provide a minimum of 10 days of training prior to opening your spa in addition to at least 3-5 days of in-store training once the spa is open. Training prior to your massage business’s opening consists of hands-on education time spent at a MassageLuXe location currently in operation as well as classroom training at our corporate office in St. Louis, Missouri. Once your location has opened, a MassageLuXe expert will travel to your location to assist with the Grand Opening as well as provide more hands-on training regarding the set-up and day-to-day operations of your day spa and the POS/Computer system. Each MassageLuXe owner will find ongoing support when they are appointed a District Manager to work with them on day-to-day operations of their business. Ongoing training is provided to therapists to offer additional treatment modalities and yield higher compensations and better offers to clients.