The day spa industry is booming, and opportunities abound for interested entrepreneurs. If you’re interested in opening your own day spa, you may be wondering if you should open an independent business or choose a franchise. A successful franchise brand offers entrepreneurs a proven business model to follow, which can take away stress and increase profits.
Day Spa Franchise Industry
Services provided by a day spa franchise do more than just make clients feel relaxed — they improve health. Consumers are becoming more and more aware of the health benefits of spa and massage therapy.
According to the American Massage Therapy Association (AMTA) consumer survey, 86 percent of people surveyed agreed that massage therapy could be beneficial to health and stress relief. . Additionally, 30 percent of those surveyed by AMTA say they had their last massage at a spa – making spas the largest provider of massage services in the industry.
With increased awareness of the health benefits of massage therapy, consumers are visiting day spa franchises in droves. They don’t want their visit to end when the massage is over; they want to partake in other spa services like facials and waxing. This means success for business owners who decide to open a day spa franchise.
Opening a Day Spa Franchise
Once you decide you want to open a day spa, there are several factors to consider when deciding whether to open a day spa franchise or an independent business.
Members of the MassageLuXe franchise development team help owners get their businesses up and running. New franchisees are provided with site development assistance and training. Additionally, MassageLuXe offers sourcing for fixtures and equipment, a grand opening advertising program, as well as ongoing marketing support.
Opening any new business is stressful, but the assistance of a franchise support team makes it easier. You won’t be starting this new adventure on your own. A franchise development team member will be with you every step of the way to ensure your success.
Benefits of Owning a Day Spa Franchise
Franchise support doesn’t end once your day spa franchise opens its doors. It’s ongoing. MassageLuXe’s experienced management team knows the tools needed to train, grow and support franchise owners.
Whether you own an independent spa or a day spa franchise, you will hire and manage your employees. However, with a franchise, you will receive training before your business opens to help guide your business in the right direction.
The years of knowledge and experience gained from internal growth has allowed MassageLuXe to guide their franchisees in developing the best labor practices for all their employees. This has resulted in top notch employee and therapist recruiting and retention inside MassageLuXe spas.
Day spa franchise owners can also take advantage of the brand’s marketing programs. MassageLuXe effectively uses public relations and marketing campaigns across multiple media platforms. Franchise owners benefit from these marketing campaigns, which encourage high client usage and retention.
As the owner of a day spa franchise, when the brand is successful, you are successful. One benefit of owning a franchise with MassageLuXe is the opportunity to capitalize on a unique revenue stream. The MassageLuXe membership-pricing model is designed to encourage ongoing client participation and visits, create steadier sales cycles, and reduce administration and billing time. This means increased profits and success for MassageLuXe day spa franchise owners.
Franchising offers a proven business model and lower risk than starting an independent business. MassageLuXe franchise owners benefit from the success of this established brand.
To learn more about spa franchise opportunities with MassageLuXe, visit franchise.massageluxe.com, and submit a contact form.