The massage industry is growing as more people seek the health and wellness benefits of massage therapy. Getting a massage is not just about relaxation, and different people have different needs. The demographics in your market may dictate the types of massage treatments that are the most popular. By offering a variety of massage and skincare services, MassageLuXe is the best spa franchise to fit every market’s demographics.
Determine the Best Spa Franchise for Your Demographics
Who makes up your market? If your market is part of a downtown city center or is filled with business parks, you may want to gear your massage spa franchise toward high-powered executives or stressed professionals. Are there a lot of gyms, athletic stores with programs, and parks or greenways nearby? You will want to make sure your massage spa offers sports massages and the best treatments for athletes.
If your market consists of neighborhoods and shopping centers, target busy families. You will want to make sure your spa offers prenatal massages for women growing their families. Also consider busy parents who want to visit on weekends or who may want a relaxing Swedish massage. Are you near senior centers and medical offices? Remind clients that massage therapists are trained to treat chronic pain and ailments that affect seniors.
MassageLuXe offers a variety of treatments that can suit the needs of every demographic. Massage therapists and estheticians are continuously trained on the latest massage techniques and skincare services to make sure clients’ needs are met.
MassageLuXe is the best spa franchise for all demographics because of the support the company offers franchise owners. This support is available as soon as you enter into a franchise agreement with MassageLuXe. Every location is protected, typically within a three-mile radius around the physical location of the spa, so you don’t have to worry about competition from fellow franchise owners. Everyone is part of team and ready to help.
The experts at MassageLuXe also help new owners through all phases and details of building a new spa location. This includes assistance with demographics research, site development, and marketing. A MassageLuXe representative will visit the market and get to know the area to help you determine which neighborhood to target.
How do you reach members of your market’s demographics? MassageLuXe offers marketing support to help your clients know you are there and offer the treatments they need. Our marketing programs are built to attract clients, establish strong referral networks, and encourage high client retention. We will work with you ahead of your grand opening to develop your pre-opening grassroots program alongside your business launch.
All of MassageLuXe’s marketing and advertising materials are professionally developed and designed to appeal to targeted clients and demographics. Specific marketing tactics include local promotional programs, print media, special event sponsorships, direct mail marketing, public relations, and in-store campaigns. We provide digital marketing solutions including social media and email campaigns.
If you are interested in opening the best spa franchise for your market, click here to request information about MassageLuXe.