When considering the purchase of a facial spa franchise, an entrepreneur likely will navigate through a sea of different brands. Doing that homework is worth it, because entering the facial franchise world is a lucrative endeavor.
In 2018, the International Spa Association (ISPA) found that total revenue in the spa industry had risen to $17.5 billion after eight consecutive years of growth. According to the American Massage Therapy Association (AMTA), the industry is now up to $18 billion and is projected to show continued growth in 2020.
Those interested in capitalizing on this growth market by opening a facial franchise typically look for a spa concept that offers more services than just facials. Many find MassageLuXe to be the right fit. Like some other franchise brands, MassageLuXe offers massage therapy as well as facials, but it differentiates itself from the rest in several ways.
Attractive Membership Pricing
MassageLuXe thrives by using a membership revenue model, which is relatively new to the marketplace and franchise community, although honed by MassageLuXe for many years. One key way this brand maintains an edge over other spa franchises is with competitive monthly membership rates. This enables franchise owners to appreciate a more consistent revenue stream.
The advantages include not just consistent revenue but a reduction in administrative and billing time.
With 12 years of experience, MassageLuXe has a management team that understands the resources needed to train, grow, and help support franchise owners.
Hands-on training begins at company headquarters and at franchisee spas prior to opening. Manuals, video, and supporting materials, provided by seasoned trainers, keep the learning fresh and ongoing.
In addition to operational training and support, staying on top of emerging techniques and trends in facial treatments and massage therapy maintains MassageLuXe’s reputation as a top-notch go-to for these services, rather than letting customers slip away to competitors.
Multiple Revenue Opportunities
Any massage and facial spa not tapping into additional revenue streams is missing the boat.
In addition to membership service fees, MassageLuXe owners are able to maximize sales through revenue opportunities including gift card sales, retail sales, and special event opportunities.
A strong and fruitful hand-in-hand relationship between a franchisor and its franchise owners is perhaps the most crucial element of success. After all, it’s why an entrepreneur joins a spa franchise system in the first place, rather than going the independent route.
The expertise of MassageLuXe as a franchisor guides owners through every phase and detail of site selection, building, and opening of a new spa location. The company’s development team possesses deep experience in real estate, construction, researching demographics, financing, and many other aspects of launching.
At MassageLuXe, franchisor support is second to none, including marketing and advertising support that starts at the beginning of site selection, with a pre-opening, grassroots program, followed by a grand opening plan and business launch. Strategically developed and designed materials target key client demographics across local promotional programs, print media, event sponsorships, public relations, social media, direct mail, and more.
After a new location opens, a MassageLuXe expert travels there to assist with the Grand Opening and oversee more hands-on training for set-up and day-to-day operations of the spa and the POS/computer system. A franchise representative drives support for each MassageLuXe owner’s day-to-day operations, and ongoing training is provided to therapists to continue staying on the leading edge of treatments, offering a better experience for clients.
Every detail has been thought out to make MassageLuXe the ideal choice for anyone ready to open a spa franchise.
Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission of delivering the highest quality massage while providing a comfortable, relaxing and luxurious environment to clients. To further this mission, MassageLuXe also grants clients access to Repechage facials and waxing services.
Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 68 locations across 16 states and is planning to expand to 250 locations in the next five years.
For more information about MassageLuXe, please go to https://massageluxe.com/.
franchising information about MassageLuXe, please go to https://franchise.massageluxe.com/.