Franchising offers a proven business model and lower risk than starting an independent business. MassageLuXe being a pioneer in wellness membership franchises, our franchise owners reap the benefits of working with an established and successful brand. Learn some other benefits of owning a franchise.
Benefits of Owning a MassageLuXe Franchise
MassageLuXe works to deliver the highest quality services to our clients. We do this by hiring the most qualified massage therapists and finding future franchise owners who share our passion and vision. Here are some advantages of becoming a MassageLuXe franchise owner:
Innovative approach to massage service
Join the team that is a pioneer of membership-based massage services.
Attractive membership pricing structure
We are proud to offer a competitive monthly membership to customers. This helps franchise owners see a more consistent sales cycle. Our innovative pricing structure also reduces administrative and billing time.
World-class training and ongoing support
Our experienced management team knows the tools needed to train, grow, and support our franchise owners. We provide hands-on training at our headquarters, in existing spa locations, and your spa before opening.
Comprehensive marketing programs
MassageLuXe owners can also take advantage of original marketing programs. We build these programs to attract clients and establish strong referral networks. Our marketing campaigns also encourage high client usage and retention.
We effectively use digital advertising, direct mail, print, social media, public relations, phone directory, word-of-mouth, in-spa marketing, and email marketing campaigns.
Fully computerized operations
Our franchise owners receive state-of-the-art management software. The software helps to coordinate all aspects of the franchise business. This includes scheduling client services as well as membership and sales tracking. Our software also provides financial management and reporting for both the franchisee and franchisor.
Professional working environment
We provide our therapists and estheticians with scheduled clients, a professional work environment, linens, and supplies. This is all in addition to the outstanding physical design of our MassageLuXe spa locations.
Multiple revenue opportunities
In addition to membership service fees, we maximize sales through even more revenue opportunities. These opportunities include gift card sales, retail sales, and special event opportunities.
Unique Revenue Stream
Another benefit of owning a franchise with Massage Luxe is the opportunity to capitalize on a unique revenue stream. MassageLuXe franchise owners benefit from strong membership, labor, and customer service models.
MassageLuXe spa revenue is driven by a membership-pricing model shaped over 15 years. It is informed by model success with other health and wellness brands within the personal services industry. We designed our model to encourage ongoing client participation and visits, create steadier sales cycles, and reduce administration and billing time.
The MassageLuXe labor model provides massage therapists with a defined career path. We do this by increasing compensation opportunities and continuing education. Our commitment to our therapists results in superior employee recruiting and retention.
Customer service model
The 5-STAR MassageLuXe Customer Service model creates additional opportunities for revenue growth. Our model also results in higher customer retention and referral rates. It is developed from MassageLuXe’s direct experience in the personal service industry. Our array of therapies and specialty massages, as well as retail products, create more revenue opportunities.
Site Development Assistance
Benefits of owning a franchise also include extensive site-development assistance. The experts at MassageLuXe will help guide you through all phases and details of building and opening your new spa location.
Members of the MassageLuXe franchise development team have extensive practical experience in commercial real estate, financing, construction, demographics research, site analytics, lease negotiation, and retail store build-outs.
Our team will help you with the tools, information, and support you need to get your MassageLuXe massage therapy business up and running.
Site development manual
You will also be provided with MassageLuXe’s comprehensive site development manual that includes a variety of floor plans. These floor plans details include space planning, detailed architectural and construction drawings, finish standards, and specifications.
Our site development manual also provides details on installation, equipment, and turn-key fixtures. This is in addition to standard contract and lease documents specific for MassageLuXe businesses and their construction.
Advertising and Marketing Support
One of the main benefits of owning a franchise is having access to the brand’s marketing materials. MassageLuXe’s comprehensive marketing and advertising support begin the moment you start your site selection.
MassageLuXe owners have access to all these cost-effective and proven programs designed to attract clients and establish strong referral networks. We will begin to develop your pre-opening grassroots program alongside your grand opening plan and business launch.
Marketing tactics and materials
All marketing and advertising materials are professionally developed and designed to appeal to targeted clients and demographics. Specific marketing tactics include local promotional programs, print media, special event sponsorships, direct mail marketing, public relations, and in-store campaigns. We are also proud to provide digital marketing solutions including social media and email campaigns.
Superior Training and Support
One benefit of owning a MassageLuXe franchise is the amount of training and support you will receive before and after the opening of your spa.
MassageLuXe will provide a minimum of 10 days of training prior to opening your spa. This is in addition to at least three to five days of in-store training once the spa is open.
Training before you open your location consists of hands-on education time spent at a MassageLuXe location currently in operation. There is also classroom training at our corporate office in St. Louis, Missouri.
Once your location has opened, a MassageLuXe expert will travel to your location to assist with the Grand Opening. Our expert also provides hands-on training for set-up and day-to-day operations of your day spa and POS/computer system.
Ongoing support is one of the key benefits of owning a franchise. We provide each MassageLuXe owner with a franchise representative to work together on day-to-day operations. Therapists also receive ongoing training to offer additional treatment modalities. These types of treatments can yield higher compensations and better offers to clients.
Learn how you can start your MassageLuXe spa franchise today. Complete the form below and we’ll email you our infographic, which includes the answers to many frequently asked questions.